ANCILLARY TASK: Magazine Advertisement - Designing our Advert

As mentioned earlier Brand Identity is a key convention within the music world of promotion. Therefore we have decided to use the same image as on our digipak of Kate (our artist figure) posed as a puppet, we have also decided to use the same colour scheme. The screen shot below shows the first stage of our magazine advertisement demonstrating what I have just mentioned.






From the Magazine Advertisements we have seen already, websites are usually including somewhere on the advertisement to ensure the purchaser is made aware that the artist has a website and can seek out additional information if they would like to. We have noticed that the website does not feature heavily on the advert as this would take attention away from the main idea. With this in mind we have decided to place the website at the bottom of our poster. As you can see from the screen shot below we also decided to include quotes from Q Magazine and Kerrang as these are companies usually associated with the rock-pop/pop punk genre. As the editing process went on we felt that the quotes did not stand out as much as we would have liked them to against the dark background. Therefore, we decided to add a white shadow to the text to make it stand out more.





Final Edit 
Below is a screen shot of our final magazine advertisement. As mentioned above you can see we have added the white shadow on to the quotes from Q Magazine and Kerrang, this had made the text stand out a lot more which is good for promotional purposes because people who are part of the rock-pop/pop punk genre hold these sort of recommendations in high regard and this could influence their decision to buy or not.




The screen shot above shows our original decision of "Release Date: November 30" but as you can see from the screen shot below we decided to change this to simply "21st November 2011". We made this decision because we felt that "release date" is not usually seen on advertisements like the one we are trying to create. Therefore, we thought a simple date would work as it would stick in the viewers mind and hopefully they would remember this simple date and buy the product when it is released. Also, you may notice we have changed the release date to "21st November 2011". We decided this as music products are usually released on a Monday and this date is a Monday meaning that we are meeting the conventions of real products.


We have also included the record label of our artist in the bottom left corner of our poster so viewers are aware of the artist's creators. Originally it had a white background on it but we edited this out as it stuck out on our poster and by editing it it was more integrated in to the poster.