Now we have created our digipak the OCR spec states that we now have to create a magazine advertisement to advertise and promote our digipak - A promotion package for the release of an album, to include a music promo video, together with a cover for it`s release as part of a digipak (CD/DVD package) and a magazine advertisement for the digipak (CD/DVD package).
Magazine Advertisements usually have a similar visual look about them in relation to the product being advertised. For example, when creating our advertisement we will need to consider the font, colours, images etc used to effectively reflect our product while taking in to consideration the conventions of the genre our artist (Avril Lavigne) fits in to (pop-rock/pop punk). When advertisements relate to the product being sold and are of similar style this is called "Brand Identity".
Brand Identity is the visible elements of a brand (such as colours, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers' mind. As you can see from the images below, Avril Lavigne has considered brand identity when promoting and advertising her album "The Best Damn Thing". The same image has been used on the advertisement as on the album as well as the same font used for the album title. The same colour scheme of pink and white has been used which draws the eye to the promotional information on the advertisement such as the release date.
The Album.
The Advertisement.
Great blog Sarah!! Your hard work is really paying off. Well done.
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