ANCILLARY TASK: Analysis of Existing Digipaks: Pink - Greatest Hits...So Far!!!

Pink - Greatest Hits...So Far!!!

Pink (P!nk) as an artist is known for her edgy, rebellious style, this is reflective in the appearance of her album. The use of colour is central to the effectiveness of the album. The colour Pink dominates the front cover for obvious reasons as it relates to her name, which is emphasised through the remaining black and white of the packaging.

 It could be said the font used relates to her edgy personality as the font has a bold, edgy, box appearance to it. This box style to the font results in it dominating the front cover, layering over the black and white image of the artist putting emphasis on her rebellious, aggressive facial expression – typical of the pop-rock/pop-punk genre. The font not only puts emphasis on the image but also draws the eye to the title of the album that is in a similar font.

 This image and the expression featured reinforce Pink’s identity as an artist, a straight talking, and no nonsense women. It could be said the use of handcuffs and chains could imply that Pink’s personality and image, as an artist is too much to handle for some or the fact she is biting them might to some give a sense of she does not let anything or anyone hold, chain her back. Although, this being said this is not a bad quality for Pink and her record label, as it is what she is known for, what people admire and is part of her identity as an artist.

Similar to the sticker on Paramore`s album Pink also uses a sticker for promotional purposes highlighted through the use of contrasting black and white and consideration of continuity through using the same font as seen in the title of the album. Singles which may prompt the purchaser to buy the album, “RAISE YOUR GLASS`” and F**KIN’ PERFECT” are shown in bold as well as the album title emphasising their importance and promotional value. Another generic convention used on the front cover is the parental advisory notice, this indicates to the purchaser that there is explicit content in the product – yes this is required but this could also be reflective of Pink’s rebellious style.

The inside is simple but creates impact. A black and white image is used as on the front emphasised by a simple silver background. The fact the image is the only thing featured on the inside instantly creates impact and focus. The pose and expression Pink holds gives a feeling of “I don’t care”. The way she is posed with her arms above her head and her fists clenched this teamed with the handcuffs and chains featured on the front cover have a “ready for action”, “try if you dare” esc about them, which again reinforce Pink’s identity as a “rock chick” as these ideas all meet the generic conventions of the pop-rock/pop-punk genre. This image then draws the eye to the pink and silver detailing beneath the silver surface, which highlights colour continuity. The CD artwork also shows this continuity as the box style pink text features on the CD against a silver background.


The back of the packaging features another black and white image against a silver background with what appears to be a striking explanation mark going across. The pink box that forms the point of the explanation mark highlights the production company, the copyright information and the barcode generically found on digipaks.

Some of the pink colour lays over the black and white image. It could be said that this is done to put emphasis and draw attention to the track listing which is of the same font of the rest of the album. However, this use of colour could also be used to highlight Pink’s hair, which formulated her name as an artist because when she first came on to the music scene she had bright pink hair, which she became famously known for. It is also interesting to note that the explanation mark features dramatically on the album as this could be the record label’s way of promotional showing Pink as “P!nk” with the hope that the explanation mark will become as commonly associated to Pink as her hair. Furthermore, this could also be interpreted as a way of highlighting Pink’s personality – in your face, rebellious etc as explanation marks are used when you want to put emphasis on something, shout, scream, behaviour which is associated with the personality Pink tries to make part of her identity as an artist.

The packaging is made of cardboard which is rarely used in comparison to the traditionally plastic jewel case. However, I believe Pink has used this type of packaging to give the album a more glossy, sophisticated feel to it as it is her greatest hits album so this feel could give the purchaser a sense of development and maturing or simple because Pink is known her campaigning for animal rights and the environment so chose the more environmentally friendly option.