Therefore, we decided to use the same image we used on our digipak, this gives connotations of "Brand Identity". If we use the same image on both our digipak and magazine advertisement then people will be able to relate the two images and recognise that they are promoting the same thing.
Continuing with Brand Identity we have decided we are going to use the same text on the magazine advertisement as on our digipak, this gives a sense of similar style.
As we are trying to promote a product towards the rock-pop/pop-punk genre we have decided we are going to include quotes from companies associated with this genre such as Q Magazine and Kerrang. This is because the people who we are aiming our product at are likely to know these companies well and therefore if these companies have praised or recommended the product then people will know the product is likely to be good.
We are going to put the release date of our product on the vertical of the puppet cross. We believe this will capture the viewers eye and is different to the normal positioning of text on magazine advertisements, therefore this will give our advertisement the alternative edge usually seen in the rock-pop/pop punk genre.


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