TARGET AUDIENCE MEMBER

Below is a description of who we expect our target audience to be. Their interests, hobbies etc.

This is Ruby, she is seventeen and is currently studying A levels at school in which she studies Photography, Media Studies, English Literature and Art. She believes these subjects help her to express her creative personality. Ruby hopes to become a professional Photographer in the future as she feels Photography is a superb way to express emotions in a materialistic, artistic way. Due to her ambition to pursue this career, Ruby enjoys going for long walks around the country roads near to where she lives taking photos of the surrounding landscapes and frequent picturesque sunrises and sunsets. Ruby enjoys going to musical festivals and gigs as she likes the excitement and in some cases culture they bring as well as the stunning performances the artists put on and the connection between fan and artist this creates. Paramore, YouMeatSix, Pink, Avril Lavigne and Maroon 5 are some of her favourite artists. Although she does like the more popular artists such as Rihanna and Beyonce. Her music taste is very varied but music with a rythmic guitar and creative lyrics is her favourite type of music. Ruby likes her appearance to be unique and edgey. Therefore, when shopping she usually shops in retailers such as Topshop and Blue Banana to express her creative, quirky personality.

In order to establish our target audience more so we have discussed the demographics and psychographics of our expected target audience. A diagram of this can be seen below. For our purpose in terms of our brief we have determind this information to help us identify our target audience.

 Definitions:

Demograhics: Refers to characteristics of a person such as: age, gender, race/ethnicity etc and are often used by people such as the government, marketing and research. For our purpose in terms of our brief we have determind this information to help us identify our target audience.

Psychographics: Refers to a variety of atributes that determind the personality of someone. For example: lifestyle, values, hobbies and activities etc.